The Janesville Jets is a community-oriented North American Hockey League team that provides sports fans and families fast-paced and affordable entertainment while helping talented hockey players develop into admirable young men and eventually collegiate student athletes.
- Develop & Advance Players
- Serve & Represent Community
- Provide Affordable, Family Fun
To be recognized by players and fans alike as the most exciting, best-run, and ultimately, the top development organization in the North American Hockey League.
Brand Promise: Your Town, Your Team
When buying a Janesville Jets ticket, customers get so much more than a hockey game, they’re actually participating in a civic event that invites all ages and backgrounds to cheer not only the team, but the community itself.
BE A TEAM. ALWAYS.
There is no “I” in Team. We work together as players, as staff, and as an organization. We think how our actions will impact others. Win or lose, we are there for each other. Once a Jet, Always a Jet.
We take Pride in our appearance, in our work ethic, in our arena, and in our community. We show appreciation for what we have been given. We are organized and proactive. We follow through on what we say we will do.
WORK HARD. HAVE FUN.
Achieving dreams happens through grit and determination. When it is time to work, we give 110%. Achieving dreams also means creating lifelong friends and having fun along the way. We celebrate our achievements. Bottom line, we are all in — Work or Play.
SHOW INTEGRITY, GAIN RESPECT.
Integrity is who you are when no one is watching. We do things the right way on and off the ice, and own it when we come up short. We are honest and transparent with each other. When we show respect to others, we gain Respect.
Our families, coaches, mentors, and communities have given us Opportunities. We own and accept our own development, our own advancement. We strive every day to push ourselves, to reach our greatest potential, and to make our contribution to the Janesville Jets legacy.
EMBRACE YOUR COMMUNITY.
We work for and play for a Community. We are a family. We know this is bigger than ourselves. We know we can and will have a positive impact on the lives we touch, always.
YOUR TOWN. YOUR TEAM.